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Golf umbrellas are not just for the golf course. The beauty of a promotional umbrella is that it can be used in so many different settings. As well as on the golf course, golf umbrellas can be seen at the beach, the cricket, the football and even at childrens sports days. Add to that the high usage of umbrellas for community events, and even clusters of umbrellas sheltering market stalls, and you soon see that promotional umbrellas are a good branding tool for your business.

Imagine that you have had a successful promotion and have given away your branded umbrellas to conference participants, clients or staff. Your umbrellas may go to all parts of the city or indeed, the nation. The one thing they have in common is that your company name and logo is on every single one of them.

Now lets take that one step further. The clients take the umbrellas with them on their weekend outings. Some of your promotional umbrellas are seen at the beach. people passing by notice them for their visual appeal. On a particularly hot day they may attract envious looks from people whod like some shade. No matter what attracts their glance, your logo is in their line of sight. That all reinforces your brand name and heightens awareness of what you have to offer.

All of those people who notice your promotional umbrellas are potential customers. If they arent in the market for your services or products right now, they may be in the future. Dont underestimate word of mouth. They may pass on your company details. How many times have you jotted down a number youve seen in passing because you thought it would be useful for yourself, a colleague, friend or family member?

But now for the jackpot. Some of those participants are bound to take your umbrella to a televised sporting event for some shade or to fend off the rain. Mad keen sports fans arent going to let either scorching sun or rain stop them. They come prepared, and part of their sports outing toolkit is the trusty umbrella. When the television cameras pan the crowd and home in on a spectator with your branded umbrella, imagine the kudos and awareness factor for your company.

Given the number of televised local, regional, national and even international outdoor sporting events, that umbrella with your brand name could be seen on television by thousands, if not millions of viewers at home. Do you know the cost of television advertising? Let me tell you, a promotional umbrella campaign is a very inexpensive investment.

In Australia a popular radio station encouraged listeners to be creative with getting the station logo on television at televised outdoor events. Incentives were given and of course, it created a media buzz too. Like the radio company, you can get other people you dont even know to partner with you in advertising your business. All it takes is deciding on your promotional umbrella campaign. You can start right away.

For additional information on printed umbrellas, promotional gifts, advertising marketing business gifts and corporate promotional products simply check out the internets leading promotional gift suppliers where you will find a massive choice of promotional items and whats more available at highly competitive prices compared with traditional offline gift companies.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional umbrellas and printed umbrellas company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com